Brand / Audiovisual
UK in Argentina
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Design of the logo for the 200th anniversary of diplomatic relations between Argentina and the United Kingdom. The piece showcases the creative process in reverse: first, the logo in use; then the different iterations explored before reaching the final version; and finally, the visual references that informed the starting point. The final delivery also included the logo’s brand guidelines.

As part of the campaign, a series of six animated videos was produced, each exploring a different dimension of the relationship between both countries.