Branding
Red Argentina de Municipios frente al Cambio Climático (RAMCC)
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“Empleos Verdes Locales” is a project that supports Argentine municipalities in creating inclusive green jobs in partnership with the private sector. It focuses on the key role of MSMEs and local enterprises in driving a just transition toward a green economy. A communication strategy was developed for the initiative, along with its core deliverable: a visual identity system designed to give the project a clear and distinctive foundation. As part of the strategy, key messages, a coherent narrative, communication objectives, target audiences, and channel guidelines were also defined..